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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

Topic 2

Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Topic 3

Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.

Topic 4

Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.

Topic 5

Triggers: This area covers SOAP
REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q95-Q100):

NEW QUESTION # 95
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching
Social Studio unifies anonymous and known identities through:
Deterministic matching: This method relies on definite identifiers (such as email addresses or phone numbers) to merge anonymous user data with known customer profiles, ensuring that interactions across different platforms and sessions are linked to the correct individual.

NEW QUESTION # 96
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

A. The message is already scheduled/active
B. Some automation activity is using the inbox message
C. The message has already been sent. (once started to send cannot mark as inactive)

Answer: C

NEW QUESTION # 97
28, Whit are the functionalities of ad studio. Select multiple.

A. myspace user match.
B. Iinkedin Company match.
C. linkedin user match.
D. facebook advanced match.
E. tiktok user match.Ez

Answer: B,C,D

NEW QUESTION # 98
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

A. 0
B. 1
C. No limit
D. 2

Answer: C

NEW QUESTION # 99
How are profiles merged In IS:

A. Deterministic matching on matched identities
B. Once a day
C. Probabilistic matching

Answer: A

Explanation:
In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities.
This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.

NEW QUESTION # 100
......

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